SAM Coverage
Author: Donna
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Another Big Year, Even Bigger Lifts
North American ski areas installed 57 new ropeways in 2023, including some of the biggest lifts ever built on the continent, as manufacturers balanced…
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Idea Files :: January 2024
Fan gun monorail, hose roof, and welder cart. FAN GUN MONORAIL EXPRESS Massanutten, Va., wanted to use its new snowmaking fan guns on more…
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It’s Just Business
By analyzing key performance indicators, resort managers and leaders are better equipped for success. Ed. Note: It’s important for leaders at all resorts, from department heads…
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Better Branding
How to keep or grow your brand’s position in a market of like competitors. For all ski areas, staying ahead of trends with your…
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The Rise of the Mechtrician
Lift maintenance teams may not need IT people (yet), but lift mechanics—and training—have evolved in response to new tech. It all started with an old…
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Mountain Spy …… January 2024
A question on free lessons. THE QUESTION: “I’ve never skied before, and I read an article about a ski area that offers free lessons.…
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Successful Succession
Succession planning is critical in securing long-term success for future owners of a business, and cementing the legacy of current ones. Katie Boedecker grew…
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Positive Energy
As energy prices continue to spiral, ski resorts are creatively managing costs and consumption. Ski areas everywhere are being slammed with rising energy costs, and there seems…
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News and Views :: January 2024
Skiing in jeans at Jackson Hole, SAM Terrain Park Contest winners, crackdown on junk fees, letter to the editors, and more. Good Jeans…
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Newberry Named VP and GM at Kirkwood
SAM Magazine—Kirkwood, Calif., Nov. 16, 2023—Ricky Newberry has been named VP and GM of Kirkwood Mountain Resort. Newberry comes from Heavenly, where he’s served…