SAM Coverage
Donna
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Best + Worst in Marketing 2020
This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season’s marketing efforts. Most years,…
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The Road to Recovery
It will be an entirely different market once the nation, and resorts, open for summer and/or winter activities. This guide to the future outlines…
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Quid Pro Snow
Advances in snowmaking technology have boosted snowmaking efficiency by up to 75 percent and reshaped the industry. An industry veteran gives context to the…
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Pay to (Snow) Play
What if we threw out our ideas about how people should play in the snow and let them decide for themselves? A game-changing experiment…
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Enterprising Software
Providers of enterprise software solutions are stepping up their game. Most ski areas are fairly complex operations, especially when looking at them through the…
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SAM Summit Series 2020 — Part 3: Problem Solving & Strategic Thinking
Mentors ruminate on how to approach major obstacles and challenges. The SAM Summit Series kicked off this past fall with 10 current industry leaders…
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Mountain Spy :: May 2020
“Can I ride the chair by myself during the coronavirus pandemic?” QUESTION: I’m planning to come skiing there this week, but am nervous about…
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Beyond the Pandemic
A playbook for managing recovery for people and culture. Leaders across the winter sports and recreation industries have spent the last two months in…
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Kids on Lifts
After a tragic accident, Sugar Bowl and the Henderson family have crafted a wide-ranging safety program for young children. Losing a child is often…
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Sudden End Sinks the Season
A look back at a promising season that fell victim to the coronavirus shutdown. The coronavirus pandemic brought what had been shaping up as…