SAM Coverage
Author: Donna
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Is the Press Release Dead?
When to leverage your resort’s message in the media (and why you still should). Pity the poor managing editor at a mid-level newspaper or…
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Behind the Curtain
Sharing the day-by-day details of mountain operations can be a successful way to create community while marketing your resort. In ski area marketing, we…
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Mountain Spy :: November 2022
“I don’t want to buy a season pass, how else can I ski at your resort?” The season pass is increasingly king at ski…
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Our Responsibility Code
The revised Your Responsibility Code should serve as a reinvigoration of the industry’s safety efforts. Believe it or not, some version of the National…
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Post-Pandemic Predictions
After two years of Covid, what do resort operators expect this winter? “Covid has been very good for us. We’ve had a great couple…
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New Products :: November 2022
Equipment, tools, and tech for ski area operators. SMI SNOW MAKERS: L120 The L120 is the newest and largest all-weather snowmaking machine from SMI…
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On the Road :: November 2022
Scenes from MSAA, SAM Summer Ops Camp, NES, MTS, and SANY-PSAA. MIDWEST SKI AREAS ASSOCIATION, SHANTY CREEK RESORT, MICH., AUG. 21-24 The annual…
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News and Views :: November 2022
Whatg the SKI poll says, climate change talk, people moves, and more. WHAT THE SKI POLL SAYS The folks at SKI magazine say…
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Publisher’s Memo :: November 2022
Zero to 60 Zero to 60 As our 60th year celebration wraps up, I want to thank our readers and supplier partners. This magazine…
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Snow People — October 2022
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements…