SAM Coverage
Author: admin
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Who’s on the Slopes?
Preliminary numbers from the annual National Skier/Boarder Opinion Survey show some shift in demographics that might lead to adjustments in marketing.
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Strength in Numbers
How Midwest ski areas formed a buying group to get better rental equipment. The buying muscle presented by a group helped bring about some…
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More Than Just a Smile
Managers say that good interpersonal skills, especially in front-line positions, build good customer relations and add to success.
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Making a Good First Impression
Smart layout in the rental shop can help customer flow, alleviate anxiety and generate happy guests.
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Are We Still in the Same Business?
This essay calls attention to the phenomenon around real estate in mountain communities and the growing disconnect between skiing and spending time at resort…
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World Ropeways
A review of Hans Dieter Schmoll’s book on the history of ropeway transportation, ‘Welt Seilbahn Geschichte.’ Many illustrations, text is in German. Two volumes.
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Tell Guests to Get Lost
A description of how pre-packaged mazes have helped some resorts earn cash during the summer.
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Green and Profitable
How an environmental audit of the ski area operations can lead to more efficiency, good PR and, best of all, a healthy bottom line.
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The Pride of the Patrol
Beaver Mountain, Utah, volunteer ski patrol replaced its small headquarters with a new facility using donated supplies, labor and money.
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1999-2000 Economic Analysis
The annual report on business across the country revealed an overall drop in profit, but gains in the Midwest.