Sixty-six areas sent press kits for SAM’s evaluation team to examine. Here’s what they discovered and how they judged the output. Topics covered include: press releases, release format, press kit checklist, the best and worst press kits, saving money and the competition.
A Survey Of Ski Area Press Kits
Sixty-six areas sent press kits for SAM’s evaluation team to examine. Here’s what they discovered and how they judged the output. Topics covered include: press releases, release format, press kit checklist, the best and worst press kits, saving money and…
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