The Voice of the Mountain Resort Industry  |  Est. 1962

An Inside/Outside View of Marketing

The former communications director of Purgatory Resort explains that the ski industry is sorely lacking in marketing muscle and good research methodology. He says it’s time to wake up and start down the road of creative marketing.

The former communications director of Purgatory Resort explains that the ski industry is sorely lacking in marketing muscle and good research methodology. He says it’s time to wake up and start down the road of creative marketing.

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