Swain Ski Center, N.Y., replaced coupon books with a debit card system using credit card technology and equipment already in place. The new system provided valuable marketing information on the skiing and use patterns of guests, allowing customized marketing offers.
Plastic Replaces Coupon Books
Swain Ski Center, N.Y., replaced coupon books with a debit card system using credit card technology and equipment already in place. The new system provided valuable marketing information on the skiing and use patterns of guests, allowing customized marketing offers.