A look at the possibilities for direct marketing campaigns on the information highway, which will be capable of searching out target markets of skiers for your area. Includes charts of areas of dominant influence for skiers, existing media, new media participation and available on-line services.
Ski Marketing And The Information Highway
A look at the possibilities for direct marketing campaigns on the information highway, which will be capable of searching out target markets of skiers for your area. Includes charts of areas of dominant influence for skiers, existing media, new media…
About the Author
