The Voice of the Mountain Resort Industry  |  Est. 1962

What They Say Or What They Do

New data suggests there are five million U.S. skiers, not the 11 to 14 million we read about. A comparative look at the different studies conducted by American Sports Data (ASD), National Sporting Goods Association (NSGA) and the Leisure Trends/…

New data suggests there are five million U.S. skiers, not the 11 to 14 million we read about. A comparative look at the different studies conducted by American Sports Data (ASD), National Sporting Goods Association (NSGA) and the Leisure Trends/ Gallup poll results. The three researchers use different methodologies to determine the total number of active skiers in a particular year, with varying results.

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