SAM Coverage
SAMMY Hall of Fame
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2026 SAMMY Award Winners
Four standout leaders have earned a 2026 SAMMY Leadership Award, recognized for the way they lead—thoughtfully, actively, and with a clear focus on people.…
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2025 SAMMY Award Winners
Four remarkable leaders have been recognized with a 2025 SAMMY Leadership Award for their vision, hands-on dedication, and people-first leadership. This year’s honorees are:…
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2024 SAMMY Award Winner
Four outstanding individuals have been recognized with a 2024 SAMMY Leadership Award for their forward-thinking, boots-on-the-ground dedication, and caring and inspirational leadership. The four…
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2023 SAMMY Award Winner
2023 SAMMY Leadership Award Nominees The four individuals being recognized with 2023 SAMMY Leadership Awards demonstrate the innovative thinking, collaborative spirit, and transparent…
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2019 SAMMY Winners
Meet the 2019 SAMMY winners: The 2019 SAMMY Leadership Award winners include a sustainability leader, a change leader, a guest experience guru, and an…
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2018 SAMMY Winners
SAM‘s annual SAMMY Awards honors those individuals in the mountain resort industry who, at mid-career, demonstrate the enthusiasm, passion and creativity that will shape…
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2017 SAMMY Winners
SAM‘s annual SAMMY Awards honors those individuals in the mountain resort industry who, at mid-career, demonstrate the enthusiasm, passion and creativity that will shape…
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2016 SAMMY Winners
“These four individuals were nominated by their peers, who acknowledged that this quartet embodies the leadership qualities that will help the industry adapt to…
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2015 SAMMY Winners
Meet the 2015 SAMMY winners: Beth Howard, vice president and chief operating officer, Vail Mountain. Beth started her career at Vail as an intern 30…
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Rob Perlman, Steamboat President and Chief Operating Officer, 2002 SAMMY Winner
Where you were in your career when you won a SAMMY, and big moments since? I was at Mammoth when I was awarded a…
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2014 SAMMY WINNERS
PATRICIA CAMPBELL :: executive vice president and chief operating officer BRECKENRIDGE, CO Patricia Campbell started out as a ski school instructor for Jackson Hole…
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2013 SAMMY Winners
ryan bell :: manager, asset management CNL FINANCIAL GROUP Ryan may have found his way into the ski industry through Orlando-based CNL, but his…
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2012 SAMMY Winners
JODY CHURICH :: PRESIDENT & GENERAL MANAGER BOREAL, SODA SPRINGS RESORTS & WOODWARD TAHOE, CALIFORNIA A native of California and a graduate of…
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1998 SAMMY Winners
FIRST ANNUAL SAMMY LEADERSHIP AWARDS The ski industry has been blessed with outstanding leadership over the years and every year many of those leaders…
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1999 SAMMY Winners
Tom Fortune :: GM – Schweitzer Mountain, Idaho Tom Fortune began his career at Stevens Pass at the age of 15. Starting in the…
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2000 SAMMY Winners
Greg Murtha, Sugar Bowl, Calif. On his way to his current position, where he has produced three consecutive years of record growth in…
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2001 SAMMY Winners
Pam Cruickshank, Okemo Mountain Pam’s first working experience at Okemo was as a lift operator during her college years. After a few years outside…
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2002 SAMMY Winners
William A. Jensen, Senior VP/COO, Vail Ski Resort Bill is the recipient of a Special SAMMY Recognition award. While he has long been the…