A simple plan eliminating an assortment of discount plans and reducing the season pass price at Bogus Basin, Idaho, from $550 to $199 for 1998-1999 led to a surge in sales and the resort reached 95 percent of its proposed lift revenue before the season opened.
Season Pass Sales Success
A simple plan eliminating an assortment of discount plans and reducing the season pass price at Bogus Basin, Idaho, from $550 to $199 for 1998-1999 led to a surge in sales and the resort reached 95 percent of its proposed…