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Several Major Markets, Destinations See Post-Holiday Covid Surge

SAM Magazine—Denver, Jan. 12, 2021—Since the Christmas holiday period, coronavirus cases have been rapidly on the rise in several major western ski states and feeder markets, according to the latest tracking report from the Insights Collective. As the national vaccination effort continues, record case counts have been recorded, and Arizona had the highest seven-day average…
New Products :: January 2021

A collection of new products for several different aspects of resort operations. PISTENBULLY SNOWSAT MAINTAIN SNOWsat Maintain is the new digital tool developed by Kässbohrer for organizing and tracking ski area vehicle fleet operations and maintenance. Using the SNOWsat Maintain mobile app (Android and iOS), ski area personnel can manage equipment, assign tasks, record…
Snowsports Instruction Revisited

The pandemic hastened positive changes to how snowsports schools operate. Winter 2020-21 has invited revisions to the way snowsports schools operate on a heretofore unprecedented scale. From expansive digital adoption to significant changes in the product lineup, snowsports schools look very different this season. The question is: To what extent are we looking at…
Brandemic

Communicating uncomfortable change can actually be an opportunity to enhance your resort’s brand. Sick of it. We’re all damned well sick of all of it—the masks, handwashing vigorous enough to remove fingerprints, the sanitizer (which stings because of all the handwashing). We’re sick of the distancing, the shortages, the inability to share nachos and…
Rental Buyer’s Guide 2021-22

We look at the latest in alpine and snowboard rental gear, plus new opportunities in the burgeoning backcountry alpine touring and cross-country rental market. Covid has changed just about everything, including trends in rental equipment. As a result, we’ve expanded this year’s Rental Buyer’s Guide to include backcountry alpine touring and cross-country in addition…
Holiday Openings Shift Under New COVID Measures

SAM Magazine—Ludlow, Vt., Dec. 2, 2020—While holiday openings were still plentiful this Thanksgiving, the model for opening seems to have shifted in parts of the country, with many resorts opting to slow roll their winter operations with post-holiday, midweek first-day targets. A handful of resorts had record setting holiday periods though, and plenty more saw…
COVID Insights: Tracking the Virus, and Combatting It

The pandemic is on the march in many local resort communities and in the larger market areas from which they draw their customers. State and local governments are taking measures to stop the advance of COVID-19, hoping to avoid the need for a broad economic shutdown. And both public and private entities are seeking to…
Terrain Park Contest: A Look Back

Terrain park luminaries weigh in on contest entries from the past five years. The year 2020 has upended everything, so we took the opportunity to reformat the Terrain Park Contest this year. We figured if there was ever a time to look back at good things from the past, it was now. To help with…
Hunt the Good Stuff

Lessons for resilient leadership for managers at all levels. If there ever was a year in need of such a motto as “hunt the good stuff,” it’s 2020. Beyond mottos, it’s something Col. John Vermeesch, Ret., has used as a lodestone for a life that’s included a degree from West Point, a few decades of…
News and Views :: November 2020

Marketing during a pandemic, small areas speak, people news, and more. THE STATE OF MARKETING DURING THE PANDEMIC By Christian Knapp, former CMO of Aspen Snowmass Following the abrupt closure of many North American ski resorts on that fateful Saturday last March, the pandemic and all its permutations ravaged country after country, industry after industry,…