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Publishers Memo :: July 2021

What Comes Next. The team at SAM has spent the last 16 months working on ways to stay ahead of the unusual obstacles facing the industry. This next phase that we’re approaching in the pandemic presents a new set of challenges, but also many, many more opportunities for resorts. We’ll continue to help you make…
CWSAA Virtual Spring Conference a Success

SAM Magazine—Kelowna, B.C., May 3, 2021—Canada West Ski Areas Association (CWSAA) held its annual spring conference virtually, April 26-29. It drew 650 attendees, who participated in daily educational sessions and two special awards presentations. CWSAA CEO Christopher Nicholson said that initial feedback and poll responses from attendees have been positive, as people have become accustomed…
SAM’s Annual Best and Worst in Marketing

This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD Congratulations, resort marketers. The high-wire balancing act of winter 2020-21 is over. You can come down now. Time to review who did what well—and not so well—in their marketing, in the…
Piping Up

A look at the backbone of every snowmaking system’s infrastructure. Since the major snowmaking installations of the 1970s and ’80s, snowmaking pipe has undergone a substantial transformation in terms of materials, sizing, and installation techniques. The major types of pipes on the market—steel, ductile iron, and HDPE (a plastic pipe better suited to air…
Summer Ops Mountain Department

Summer operations extend the value of the mountain beyond winter. This department covers summer attractions, warm-weather activities, trail development, adventure-park operations, staffing, and guest-experience planning—offering ideas and insights for resorts growing their year-round business. [widgetkit id=”270″ Name= “Summer Ops Department Slideshow”] ARTICLES / SUPPLIER GUIDE / SUMMER OPS CAMP / NEWS SUMMER OPS ARTICLES View…
Snowmaking Mountain Department

Snowmaking remains one of the most critical components of ski area operations. The Snowmaking Department covers snowmaking systems, best practices, air and water management, automation, crew training, and efficiency strategies that help resorts maximize production and snow quality throughout the season. [widgetkit id=”271″ name=”Snowmaking Mountain Department Slideshow”] ARTICLES / SUPPLIER GUIDE / NEWS / CLASSIFIEDS …
Lift Operations Mountain Department

Lift operations are essential to safety, guest flow, and overall mountain efficiency. The Lift Operations Department focuses on lift management, staffing, training, maintenance practices, operating procedures, and evolving lift technology—supporting teams committed to smooth, reliable uphill transportation. [widgetkit id=”256″ name=”Lift Mountain Department Slideshow”] ARTICLES / SUPPLIER GUIDE / NEWS / CLASSIFIEDS {loadposition feed1} View…
2021 Groomer Report

Powerful machines are getting more efficient, while technology continues to elevate slope management, fleet management, and training programs. For anyone in the market for new grooming equipment, the checklist of requirements is long. Needs to be powerful. Needs to be efficient. Needs to be versatile. Needs to be easy to operate, and easy to learn…
Unfrozen

The pandemic provides an opportunity to reshape our future. In 1982, researchers at the University of Wisconsin were curious about how people achieved results once they learned something. They came up with a study in which they would videotape two groups of people bowling several games. Later, members of each team studied a copy…
POM Acquires Outside, Creates Multi-Media Empire

SAM Magazine—Boulder, Colorado, Feb. 23, 2021—Pocket Outdoor Media (POM), which has been accumulating active lifestyle content and services, significantly expanded its reach by acquiring Outside Magazine and the entire Outside Integrated Media, including Outside Studio, Outside TV, and the Outside GO travel business. Separately, it also corralled Gaia GPS, a mobile mapping and navigation app;…