The Voice of the Mountain Resort Industry  |  Est. 1962

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  • Safety First

    A variety of employee-centric programs help resorts foster engagement with and commitment to safety best practices. A variety of effective and creative employee safety programs are in place at resorts across the country. Many of these programs focus on empowering employees to be part of the solution. The result of this involvement is increased morale and reduced…

  • Behind the Curtain

    Sharing the day-by-day details of mountain operations can be a successful way to create community while marketing your resort. In ski area marketing, we know that a crisp image of a skier slashing a turn through deep snow on a bluebird day will land with guests. But can the day-to-day activities of your mountain operations…

  • Our Responsibility Code

    The revised Your Responsibility Code should serve as a reinvigoration of the industry’s safety efforts. Believe it or not, some version of the National Ski Areas Association (NSAA) Your Responsibility Code has been around for nearly 60 years. It was once ubiquitous throughout skidom, but seems to have become less prominent in recent decades, coinciding…

  • Publisher’s Memo :: November 2022

    Zero to 60 Zero to 60 As our 60th year celebration wraps up, I want to thank our readers and supplier partners. This magazine is about ski areas, but it’s for you, the people who make them run.  Our pride runneth over, knowing we have been there with many of your ski areas since they…

  • About the Program

    SAM’s Summit Series leadership development platform offers mountain resort professionals at all levels the opportunity to learn from industry leaders, peers, and experts, and gain tangible takeaways to apply to their careers, operations, and teams.   The Summit Series 2025–26: The Layers of Leadership The Summit Series brings together rising leaders in the ski industry for conversations…

  • Towle Assumes Role as GM at Bridger Bowl

    SAM Magazine—Bozeman, Mont., Oct. 19, 2022—Hiram Towle assumed his new role as GM of the non-profit Bridger Bowl Ski Area, Mont., this week. A 20-year industry veteran, Towle most recently served as GM of another non-profit area, Mt. Ashland, Ore., for the past eight years.  “Step one is lots of meetings with the team and…

  • No Immediate Changes Planned for Jay Peak

    SAM Magazine—Jay, Vt., Sept. 22, 2022—Pacific Group Resorts Inc. (PGRI) does not plan to make any immediate changes to Jay Peak’s pass products, management, or infrastructure for the 2022-23 season. PGRI made the winning bid to purchase Jay Peak for $76 million in a Sept. 8 auction with multiple bidders. The acquisition is expected to close…

  • Maine’s Shawnee Peak Returns to its Original Name, Pleasant Mountain

    SAM Magazine—Bridgton, Maine, Sept. 15, 2022—Maine’s Shawnee Peak will return to its original namesake, Pleasant Mountain, a move that honors its 84-year history and the mountain it calls home, said resort officials.  “It gives me great pleasure to return to our original name and to know that this ski area is poised for a great future,…

  • Building New “Guestinations”

    Bold new buildings and emerging technologies are ushering in a new era of customer-centered guest services. New resort facilities coupled with the latest technologies are already turning traditional “guest service” concepts upside down. The mountain resort industry is quicky approaching a future where tickets sell themselves, customers don’t stand in line to buy anything, and…

  • Training Gains

    A simple formula to help operators make the business case for staff learning and development intiatives—and measure the ROI. Each fiscal year, resort leaders gather in the conference room to slog through budget meetings, ensuring that every dollar is well invested. Difficult compensation decisions are made. Capital projects, mountain maintenance, and improvements to guest-facing amenities…