The Voice of the Mountain Resort Industry  |  Est. 1962

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  • March Snow People

    In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news, awards and obits, we celebrate the people that make this industry thrive. PEOPLE JESSE TRUE, MAGGIE MURRAY, LOUIS SKOWYRA, and TONY CAMMARATA, ARAPAHOE BASIN, Colo. Jesse True was named…

  • NZ Ski Areas To Limit Skier Numbers on Peak Dates

    SAM Magazine—United Kingdom, March 30, 2023—One outcome of the pandemic has been an increasing move by some of the world’s more popular destinations to limit numbers on the slopes and prevent overcrowding. North American resorts have been leading the way with this, but now New Zealand’s Cardrona and Treble Cone resorts are joining the movement…

  • Managing Supply Chain Emissions

    As part of their larger sustainability goals, resorts are improving their procurement processes with the aim of reducing their indirect, i.e., scope three, carbon emissions. As ski areas increasingly develop sustainability goals and focus on reducing their carbon emissions, the collective effort to investigate scope three emissions—those that take place off site—is gaining traction across…

  • Lemonade Out of Lemons

    Food service operators dish on adapting to a menu of post-pandemic challenges. Ski areas are adapting their food and beverage operations in response to overarching factors—like staffing shortages and supply chain problems—that are largely out of their control. In many cases, it is resulting in an improved experience for the back-of-the-house and desirable products for…

  • Rental Buyer’s Guide 2023-2024

    Rental equipment suppliers focus on better performance for users and efficiency for shop techs across alpine ski, snowboard, cross-country, alpine touring, and helmets. ALPINE SKI RENTAL By Peter Oliver After rental buyers generally adopted what Fischer’s Scott Ford calls “a wait-and-see approach” in 2020 and 2021 due to the pandemic, they are largely back in…

  • Catching Up with Kelly

    SAM catches up with NSAA president and CEO Kelly Pawlak after her first five years at the helm to find out how she and the organization she leads have evolved. Just before Kelly Pawlak started as president and CEO of the National Ski Areas Association (NSAA) in 2017, SAM publisher Olivia Rowan and editor Dave…

  • Old, New, Renewed

    Three ski areas in different stages of life show what it takes to successfully propel a mountain resort into the future. What does it take to successfully propel a mountain resort into the future, be it old, new, or newly reborn? SAM spoke with resort operators in each of those stages and found that, while…

  • Rules of Engagement

    By focusing on relationship building, resorts and communities both win. There are roles at ski areas that we all understand—titles like human resources coordinator, F&B manager, and patrol director are easy to wrap your head around. But what about the more nebulous role of “community engagement,” which more resorts have begun to prioritize in recent…

  • News and Views :: January 2023

    Pricing parking, luxury collabs, demographics data, and a new resort group.   HOT LOT  One buyer in Colorado has circumvented ski town parking woes by purchasing a single parking space in the Vail Village for $195,000. Originally listed at $239,000, the space at the Village Inn Plaza hotel complex sat on the market for 115…

  • Construction Site :: November 2022

    Details of some of the major overhauls, terrain expansions, new lifts, and employee housing projects underway at resorts across North America.      VAIL MOUNTAIN, CO   Two of the largest projects in Vail Resorts’ 18-lift “Epic Lift Upgrade” are underway on Vail Mountain, Colo. Leitner-Poma of America worked this summer to replace a 1985…