In This Issue
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Publisher’s Memo
David Rowan muses on knees and recent knee surgery. Jennifer welcomes Sharon Walsh, new advertising manager, and outlines some other changes happening…
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Publisher’s Memo
David Rowan muses on knees and recent knee surgery. Jennifer welcomes Sharon Walsh, new advertising manager, and outlines some other changes happening…
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A Plea for Better Research
The author calls for the industry to roll up its collective sleeves and conduct some baseline research to establish what the market…
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Well Done, NSAA
Kudos to NSAA for their effective handling of public relations for the industry following the deaths of Sonny Bono and Michael Kennedy.
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Hiker Sues Ski Area
A New York appellate court held in favor of Hunter Mountain, N.Y., after a suit was brought by an injured hiker. The…
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Skiing Needs Lower Costs
Author says that the cost of all aspects of skiing needs to be lowered in order to keep from losing skiers who…
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Accident Liability Questions
Author calls for the enactment of a law protecting the owners of land used for skiing.
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What’s Hot in the Rental Shop
A survey of rental shops across the country indicates that demand for snowboards continue to rise, but that shaped skis, snowblades and…
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Thoughts on Cross Country
Author speculates that XC is suffering from an identity crisis and that the opportunity afforded by today’s demographics is being missed, both…
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Demos Driving Rentals
SAM interviews Bill Irwin of Elan Ski and Snowboards to evaluate the changing nature of the rental market.