This opinion piece examines how the snowboarding industry has become a victim of its own success by having to soften its image to appeal to more mainstream consumers. Deep down, however, Kreitman says the effort to inject excitement into a soft industry reveals the same bunch of fringe players playing on a different backdrop.
Has the Snowboard Industry Lost Its Soul? Deep Down, Maybe Not
This opinion piece examines how the snowboarding industry has become a victim of its own success by having to soften its image to appeal to more mainstream consumers. Deep down, however, Kreitman says the effort to inject excitement into a…