SAM Coverage
Departments: Mountain Ops
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Matt Neubauer Named Mission Ridge GM
SAM Magazine—Wenatchee, Wash., Feb. 20, 2025—Mission Ridge Ski & Board Resort named Matt Neubauer as its new general manager. He succeeds Josh Jorgensen, who…
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Booking Pace Dropped Sharply at Western Destinations in January
SAM Magazine—Winter Park, Colo., Feb. 18, 2025—In a notable change from December, Western mountain destinations saw bookings cool down in January, and occupancy and…
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Outside Interactive Acquires Inntopia to Create Adventure Travel Platform
SAM Magazine—Boulder, Colo., Feb. 6, 2025—Outside Interactive Inc., a leading creator of outdoor content and experiences, has acquired travel and hospitality software solutions provider…
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PGRI Acquires Controlling Interest in Powderhorn
SAM Magazine—Park City, Utah, Feb. 4, 2025—Park City-based Pacific Group Resorts Inc., has acquired controlling interest in Powderhorn Mountain Resort just east of Grand…
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Investment Firm Calls for Major Changes at Vail Resorts
SAM Magazine—Charlotte, N.C., Jan. 27, 2025—Late Apex Partners, LLC, an investment firm whose largest holding is Vail Resorts, is calling for transformational change at…
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Rates, Occupancy Remain Steady at Western Resorts
SAM Magazine—Winter Park, Colo., Jan. 16, 2025—December daily rates nudged up a bit, occupancy edged down a bit, and lodging results among the participating properties…
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PSIA-AASI Hires Jeff Lifgren as New CEO
SAM Magazine—Lakewood, Colo., Jan. 9, 2024—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has named Jeff Lifgren as its…
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November Bookings Rose at Western Mountain Destinations
SAM Magazine—Winter Park, Colo. Dec. 16, 2024—Bookings for the winter months surged during November at Western resorts, according to the monthly Market Briefing from…
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Vail Resorts Taps Career Military and Government Leader Lea Gabrielle Potts as New Mount Snow GM
SAM Magazine—West Dover, Vt., Dec. 4, 2024—Lea Gabrielle Potts is the new vice president and general manager of Mount Snow, Vt., effective Dec. 19.…
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Tara Schoedinger Named as VP and GM of Northstar California
SAM Magazine—Truckee, Calif., Nov. 1, 2024—Vail Resorts has named Tara Schoedinger vice president and general manager of Northstar California Resort, effective Nov. 11. She…