The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

Departments: Mountain Ops

  • Olympic Moments In Ski Area Operations

    Staging the ultimate events in skiing and riding for the 2002 Winter Olympics is daunting enough. Throw in post- 9/11 security and it’s a…

  • A New Welcome Mat

    As Hunter Mountain’s clientele evolved from swinging singles to small families, management had to alter the way it did business. The result was a…

  • Speak Out

    Target: Bodies or Cultural Groupies? by David Rowan. Weather is a Strength, by Robert S. Rockwell. Whatever happened to the Growth Initiative? by Rick…

  • Keeping Track

    GPS units are lightweight, easy-to-use, hand-held and have a variety of practical uses for winter resort operations.

  • Publisher’s Memo

    Jennifer’s publisher’s memo explains a couple of subtle changes in the magazine to make things easier for the reader. She developed the ideas during…

  • A Vital New Role for Ski Schools?

    David points out that in trying to fix low retention rates among ski areas, ski school needs to play an important role, making instructors…

  • Brian Fairbank: On a Mission to Convert

    This profile of new NSAA Chairmman Brian Fairbank, also owner-general manager of Jiminy Peak and Brodie Mountain, Mass., details his committment to the NSAA…

  • Green and Profitable

    How an environmental audit of the ski area operations can lead to more efficiency, good PR and, best of all, a healthy bottom line.

  • SAMMY Winners Picked

    Announcing the winners of the annual leadership award: John Rice, GM at Sierra-at-Tahoe; Jack Turner, producer of Snow Monsters; Chip Perfect, VP/GM of Perfect…

  • Little Big Mountain

    Intrawest, with a 50 percent stake in Blue Mountain, Ont., sees the resort as having very promising growth potential. This article describes the resort’s…