SAM Coverage
Departments: Marketing & Sales
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Schwarzenegger Lends Muscle to California Resort Marketing
SAM Magazine-Sacramento, Calif., Nov. 2, 2005-Governor Arnold Schwarzenegger, the California Travel and Tourism Commission (CTTC) and California’s winter resorts have launched a California Snow…
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Jim Weinstein, SIA Founding Member, Dies
SAM Magazine-McLean, Va., Oct. 25, 2005-Jim Weinstein, 101, one of the original founders of the trade organization that became SIA and for four decades…
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Snow Valley Makes First Snow
SAM Magazine–Running Springs, Calif., September 15, 2005–In the race of the firsts, Snow Valley, Calif., fired up its snowguns at 2:30 a.m. on September…
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Spirit Mountain and Welch Village Offer Joint Pass
SAM Magazine–Minnesota–Spirit Mountain in Duluth and Welch Village, south of the Twin Cities, will offer an unlimited season pass good at both areas, whihc…
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Thiess Moves to Durango Resort as GM, COO
SAM Magazine-Durango, Colo., Aug 10 2005-Hank Thiess will become general manager and COO for Durango Mountain Resort in September, with responsibility for all aspects…
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SIA Launches Fall Education Seminars
SAM Magazine-McLean, Va., Aug. 9, 2005-SnowSports Industries America (SIA) is launching a pilot education seminar series, “Capitalizing on Today’s Business Environment,” in September. Workshops…
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Utah Smashes All-Time Skier Visit Record
SAM Magazine–Salt Lake City, Utah, May 17, 2005–Thanks to great snow that came early and often, increased marketing efforts and the unfortunate lack of…
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Crolius Named Publiisher of Primedia’s Adventure Sports Network
SAM Magazine–San Clemente, Calif., April 27, 2005–Allen Crolius has been named vice president and group publisher of the four-title Adventure Sports Network (ASN), including…
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ASC Loss Increases in Second Fiscal Quarter
SAM Magazine–Park City, Utah, Mar. 18, 2005–American Skiing Company (ASC) reported a $22.1 million net loss for the 14 weeks ended January 30, 2005,…
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Snow Industry Summit to Provide Industry-Wide Forum
SAM Magazine–Oceanside, Calif., Mar. 4, 2005–The second-ever Snow Industry Summit will focus on growth markets–ethnic Americans, women, kids, and “Generation Active”–Mar. 29-Apr. 1 at…

