SAM Coverage
Departments: Marketing & Sales
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Sunday River, Sugarloaf Offer Joint Season Pass
SAM Magazine-Newry, Me., July 23, 2007-Sunday River and Sugarloaf, Me., will offer a joint season pass next season. The new pass will debut Aug.…
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Wirth Becomes Intrawest Marketing Chief
SAM Magazine-Vancouver, July 18, 2007-Intrawest has named Andy Wirth executive vice president of sales and marketing and chief marketing officer. In his new capacity,…
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Cannon Mountain Gets New General Manager
SAM Magazine-Concord, N.H., July 12, 2007-The New Hampshire Department of Resources and Economic Development has hired John DeVivo to be the new general manager…
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Monarch Offers Multi-Resort Season Passes
SAM Magazine-Salida, Colo., July 12, 2007- This winter, Monarch season passholders can ski free or at a discounted rate during the 2007-08 winter season…
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Steamboat Takes Aim at New York
SAM Magazine – Steamboat, Colo., July 8, 2007 – Steamboat has announced that the northern Colorado resort will aggressively market itself to New York…
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Whitefish CEO Hangs Up Hat
SAM Magazine – Whitefish, Mt., July 6, 2007 – Whitefish (formerly Big Mountain) CEO and President Fred Jones has announced that he is retiring.…
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Killington Cuts Year-Round Staff
SAM Magazine-Killington, Vt., June 26, 2007-Powdr Corp.’s new management at Killington and Pico has restructured its workforce, laying off many longtime, year-round employees as…
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Dave Riley to Head Telluride
SAM Magazine-Telluride, Colo., June 26, 2007-Dave Riley will become the new president and CEO of the Telluride Ski and Golf Resort in late July.…
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Kay Named COO of Breck
SAM Magazine – Broomfield, Co., June 13, 2007 – Lucy Kay has been named chief operating officer of Breckenridge Resort. Kay, formerly the vice…
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Slow Start Kept Vermont Visits Down in 2006-07
SAM Magazine-Warren, Vt., June 8, 2007-Skier visits declined 7 percent in Vermont last season, according to Vermont Ski Areas Association (VSAA). In 2006-07, Vermont…

