SAM Coverage
Departments: Marketing & Sales
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Alpine Meadows and Kirkwood Partner On Season Passes
SAM Magazine-Tahoe City, Calif., May 11, 2011-Alpine Meadows Ski Resort and Kirkwood Mountain Resort are partnering on a new season pass program that will…
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N.J. Helmet Law to Take Effect Nov. 1
SAM Magazine-Vernon, N.J., Apr. 12, 2011-Gov. Chris Christie signed the New Jersey helmet law on Apr. 8, requiring all youths under age 18 to…
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SAM Announces the 2011 SAMMY Award Recipients
SAM Magazine–The 2011 SAMMY Leadership Award honorees were announced today. This award goes to individuals who, at mid-career, show great promise as the winter…
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NSAA Honors Shaun White with Industry Impact Award
SAM Magazine-Lakewood, Colo., Mar. 18, 2011-The National Ski Areas Association (NSAA) will present its Industry Impact Award to snowboarder Shaun White. Last presented in…
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VSAA Gets New Marketing Director
SAM Magazine–March 10, 2011–Jason Gibbs has been named director of marketing for Ski Vermont, the Vermont Ski Areas Association (VSAA). Gibbs has an extensive…
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Vail Resorts to Invest $30 Million at Northstar
SAM Magazine-Broomfield, Colo. , Mar. 9, 2011-Vail Resorts (VR) plans to invest $30 million on capital improvement projects at Northstar-at-Tahoe. VR aims to enhance…
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Major Personnel Moves
SAM Magazine–January 28, 2011–After 29 years of employment at Northstar-at-Tahoe, Julie Maurer has resigned and accepted a position as VP of marketing and sales…
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Vail Resorts Sees Rise in Revenues, Visits
SAM Magazine-Broomfield, Colo., Jan. 10, 2011-Vail Resorts (VR) reported increases in visits and revenues from several departments for the season through Jan. 6, 2011,…
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NSAA Conversion Cup Focuses on New Customers
SAM Magazine-Lakewood, Colo., Nov. 29, 2010-In an effort to keep winter resorts focused on the need to attract and retain newcomers to skiing and…
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Plake, Head Ski Company Boost Learn-to Month
SAM Magazine-Lakewood, Colo., Nov. 2, 2010-Glen Plake and Head Ski Company are lending their considerable support to Learn to Ski and Snowboard Month (LSSM)…

