SAM Coverage
Departments: Marketing & Sales
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September 2008
LITTLE GREEN GIANTS A resort doesn’t have to be big to have an impact on the environment. See what two smaller areas are doing…
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Mountain Spy November 2008
Issue November 2008 Author Liz Eren Volume 47-6 Page 38 Subject Customer Service Have a Mountain Spy Question you’d like asked? Email liz@saminfo.com…
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The Olympic Bump
Issue July 2008 Author Jim Spring Volume 47-4 Page 38 Subject Marketing, Public Relations/ Publicity, Media Lindsey Vonn returned home to Utah this…
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BestWorst Print Ads of 2007-08
For these reviewers, it’s all about clean copy, great art, and making a connection. BESTWORST PRINT ADS OF 2007-08 ISSUE May 2008 AUTHOR David…
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Video Marketing: This Season’s Hottest Trend
Issue September 2007 Author Samantha Ruffo Volume 46-5 Page 45 Subject Internet, Marketing, Public Relations/ Publicity, Media, Advertising YouTube is practically a household…
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The Best and Worst Websites of 2006-2007
We’ve expanded our best and worst section to include websites. Except here, we use an insider’s and an outsider’s take. THE BEST AND WORST…
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The Best and Worst of Print Ads 2006-2007
Our annual look at what worked and what flopped in print advertising for ski resorts this past year. THE BEST AND WORST OF PRINT…
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Moms Wanna Rock, Too
Issue March 2007 Author Sally Johnstone and James Chung Volume 46-2 Page 44 Subject Terrain Park “Yikes, I thought as my mother whizzed…
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Playing Renewable Roulette
Issue September 2006 Author David O. Williams Volume 45-5 Page 48 Subject Energy, Environment Rising energy costs are cutting into bottom lines for…
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The Best/Worst Ads of 2005/2006
An annual look at the good, the bad and the ugly in ski resort advertising. THE BEST/WORST ADS OF 2005/2006 ISSUE May 2006 AUTHOR…