SAM Coverage
Departments: Lifts & Ropeways
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Vail Resorts Loosens Advance-Purchase Lift Ticket Window
SAM Magazine—Broomfield, Colo., Dec. 9, 2025—Vail Resorts will now offer skiers and riders a discount on lift tickets purchased four or more weeks in…
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Vail Resorts Taps Lululemon Executive Burgoyne as CRO
SAM Magazine—Broomfield, Colo., Nov. 25, 2025—Vail Resorts has appointed Celeste Burgoyne as executive vice president and chief revenue officer, effective Jan. 26, 2026. Burgoyne…
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Special Report: Nederland’s Eldora Purchase: Brave But Risky Business
A special analysis and commentary by Andy Bigford. The town of Nederland’s efforts to buy neighboring Eldora Mountain Resort, with the support of an…
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Snowbound and Snowvana Draw Good Crowds, Future Changes Ahead
SAM Magazine—Boston, Mass., Nov. 19, 2025—The stalwart consumer ski and snowboard shows still play an important—and in some cases a growing—role in stoking excitement…
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Eastern Ski Areas Opening, Delayed Openings in the West
SAM Magazine—Natick, Mass., November 19, 2025—More than a dozen North American ski areas have opened for the season, some for daily operations and some…
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Breckenridge Ski Patrol Union Reaches Tentative Deal with Resort, Averting Strike
SAM Magazine—Breckenridge, Colo., Nov. 17, 2025—The Breckenridge Ski Patrol Union (BSPU) and Vail Resorts reached a tentative agreement after a late-night bargaining session on…
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Vail Resorts Partners with Uber on New Ski-Trip Service
SAM Magazine—Broomfield, Colo., Nov. 17, 2025—Vail Resorts has partnered with Uber on a new “Uber Ski” service that bundles ride-hail bookings with the ability…
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Sommet Saint-Sauveur First to Open for Lift-Served Skiing in East as Midwest, South Get Started
SAM Magazine—Saint-Sauveur, Quebec, Nov. 11, 2025—Sommet Saint-Sauveur began making snow in earnest on Nov. 6 and got enough down to open for the season…
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Terrain Park Contest 2025
Commitment. There’s no better word to describe what we see in this year’s Terrain Park Contest, and it shows in several different ways. Last…
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Perks of Employment
Resorts share their winning and valued benefits, recognition programs, and other morale boosters. A nice benefits package can help attract and retain talented people.…