SAM Coverage
Departments: Lifts & Ropeways
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Global Trends in Summer Ops
An expert look at what summer travelers want and what’s working at mountain destinations worldwide. As traveler expectations evolve— shaped by climate realities, new…
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Under New Ownership
Is it up to the independents to determine the future health of skiing? A handful of intriguing ownership models have popped up in the…
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Idea Files :: January 2026
An all-Canada edition with a custom Panther mixer; hands-free water stations; and a downspout boot dryer. Panther Mixer Castle Mountain, Alberta, installed a high-speed…
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Education for the Real World
As enrollment dips, SAM degree and certificate programs are modernizing curriculum and evolving in step with the industry to keep the talent pipeline alive. For…
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Rope Tow Renaissance
Speed, culture, and economics are pushing resorts to reconsider the most old-school lift on the mountain. It was a cold December evening in 2020…
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Menus That Tell a Better Story
Menus work best when treated as a strategic communication tool, not an afterthought. This is Part 2 of a three-part series on the most…
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Marketing the Magic
Resorts are embracing emotion-driven marketing, inspiring guests via video, social posts, and unique mountain activities. Ski resorts are adapting marketing strategies to connect with…
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Report Details Economic Impact and Visitor Demographics of Idaho Ski Areas
SAM Magazine—Kellogg, Idaho, Dec. 17, 2025—Idaho ski areas recorded 2.4 million skier visits in 2024-25, the fifth straight season with more than 2 million…
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Quebec Order Prevents Mont-Sainte-Anne from Opening Lifts to Start Season
SAM Magazine—Beaupré, Quebec, Dec. 15, 2025—Quebec regulators have ordered the closure of four aerial lifts at Mont-Sainte-Anne (MSA), postponing the resort’s planned opening and…
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Vail Resorts Q1 2026 Report: Steady Business, More Marketing
SAM Magazine—Broomfield, Colo., Dec. 11, 2025—Vail Resorts reported 4 percent year-over-year resort net revenue growth in the 2026 fiscal first quarter ended Oct. 31,…