SAM Coverage
Lifts & Ropeways
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Brandon Swartz Named as Attitash GM
SAM Magazine—Bartlett, N.H., Feb. 3, 2022—Brandon Swartz is moving back east to become the new general manager at Vail Resorts-owned Attitash, N.H., starting Feb.…
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Major Improvements Planned for Gore Mountain’s North Creek Ski Bowl
SAM Magazine—North Creek, N.Y., Jan. 27, 2022—Plans were unveiled this week for a new base lodge, a unique aerial attraction, a new chairlift, and…
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Six Tips for Ski Area E-Commerce Success
accesso sponsored content How to improve guest experiences, increase revenue, and stress less in 2022 By Phil Schwartz As ski areas grapple with…
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Camelback Resort to Provide Season Passes for Winter4Kids Participants
SAM Magazine—Tannersville, Pa., Jan. 25, 2022—Camelback Resort and Winter4Kids have partnered on a new initiative to support skiers and snowboarders from diverse economic, racial,…
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Resorts Report Strong MLK Weekend Visitation
SAM Magazine—Cambridge, Vt., Jan. 21, 2022—After a break following the busy Christmas period, ski areas are again reporting strong business over the MLK holiday…
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Snow People — Winter 2022
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier…
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Club Med is Shaking Up the North American Ski Resort Experience
SAM Magazine—Petite-Rivière-Saint-François, Quebec, Jan. 21, 2022—Club Med’s first North American property at a mountain resort since the early 2000s is up and running slopeside…
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Local Lodge Owners to Acquire White Pine Ski Resort
SAM Magazine—Pinedale, Wyo., January 19, 2022—The owners of Lakeside Lodge in Pinedale, Wyo., Audrey and Kyle Odermann, have entered into a contract to purchase…
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Vail Resorts Visitation Down for Start of Season
SAM Magazine—Broomfield, Colo., Jan. 14, 2022—Vail Resorts reported a drop in visitation and an uptick in revenue for the season-to-date period ended Jan. 2,…
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Covid Impacts Quantified in Quebec Ski Areas Study, Visits Up
SAM Magazine—Terrebonne, Quebec, Jan. 13, 2022—While Quebec ski areas were able to open and stay open for the 2020-21 winter season, financial results unveiled…