SAM Coverage
Departments: Lifts & Ropeways
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AI on the Hill
How ski areas are experimenting with artificial intelligence ops tools. At ski areas exploring the potential of artificial intelligence, early use cases are emerging not…
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Indy Reopens Sales, Launches Learn-to-Turn Pass
SAM Magazine—Granby, Colo., Aug. 19, 2025—With the addition of dozens of new resorts, Indy Pass will go back on sale to the public Aug.…
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Rise Up Challenge 2025 Winner Named
SAM Magazine—Natick, Mass., Aug. 18, 2025—Maddie Baldwin and the lift maintenance crew at Bogus Basin, Idaho, were voted the winners of the 2025 Rise…
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Snow Triple Play to Launch Sept. 1 with 15 Partner Ski Areas
SAM Magazine—Montville, N.J., Aug. 18, 2025—A new multi-mountain ski and snowboard product, the Snow Triple Play, will go on sale Sept. 1, offering Northeast…
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MSAA Summer Meeting and Tradeshow a Success
SAM Magazine—Lake Geneva, Wis., Aug. 15, 2025—It was Bo Bigelow’s first major event as executive director of the Midwest Ski Areas Association (MSAA) and…
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Western Mountain Properties Cut Rates, Spur Summer Booking Rebound
SAM Magazine—Winter Park, Colo., Aug. 14, 2025—Western mountain lodging properties reversed a June slowdown in July by lowering daily rates more sharply than any…
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Voting Opens for 2025 Rise Up Challenge
SAM Magazine—Natick, Mass., Aug. 4, 2025—The 2025 Rise Up Challenge is underway, and voting is officially open. Now in its fifth year, this video…
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SNOW PEOPLE – July 2025
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Whiteface Joins Mountain Collective for 2025-26 Season
SAM Magazine—Wilmington, N.Y., July 22, 2025—Whiteface Mountain will join the Mountain Collective pass for the 2025-26 season, expanding the multi-resort pass’s Northeast footprint. The…
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Leelanau Conservancy to Acquire Sugar Loaf Ski Area (Mich.)
SAM Magazine—Leeland, Mich., July 21, 2025—The Leelanau Conservancy plans to acquire and revitalize the defunct Sugar Loaf ski area in northwest Michigan, transforming it…