The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

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  • Pass Sales Keep Rising

    Pass Sales Keep Rising

    Despite Epic and Ikon, pass sales are growing at many smaller and independent resorts. With the entrance of the Ikon and the presence of…

  • Thinking About Safety

    Thinking About Safety

    What does it take to hold risks to a minimum, for both guests and employees? In March 1978, Squaw Valley was rocked by a…

  • Mountain Spy :: November 2018

    Mountain Spy :: November 2018

    “Should I put my kids in lessons or teach them myself?” The Question: I’m a pretty good skier and would like for my kids…

  • Are Millennials Really That Different?

    Are Millennials Really That Different?

    Along with their unique attributes and concerns, Millennials display encouraging signs of satisfaction and loyalty. Resorts are counting on the Millennial generation, poised to…

  • How to Handle a Labor Audit

    How to Handle a Labor Audit

    Inspections for wage and hour law compliance by state and federal authorities are increasingly common. It seems the mountain resort industry is on the…

  • TIME TO CHANGE

    TIME TO CHANGE

    In the wake of #MeToo and Time’s Up, resorts must adapt to new standards for personal behavior in the corporate environment. It’s getting much…

  • Our Training Recipe

    Our Training Recipe

    A candid tell-all reveals the Mueller family’s formula for top-notch staff training in the culinary department—and beyond. The Net Promoter Scores (NPS) for Crested…

  • Growing Together

    Growing Together

    A global look at the issues of expanding participation in winter sports, and outdoor sports in general. For almost two decades now, the flat-lined…

  • Building Ski Towns of the Future

    Building Ski Towns of the Future

    The old condo village concept of base area development is dead. In its place? A more vibrant, varied, and locally-influenced model. Recent ski industry…

  • A Mom-and-Pop Success Story

    A Mom-and-Pop Success Story

    Small areas matter, and can thrive—as Snowy Range, Wyo., shows. Skiers and snowboarders can appreciate the fine dining, high-speed lifts, and Olympic-size half pipes…