SAM Coverage
Category: Uncategorized
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Analyzing Extreme Seasons
A critical look at the 2014-15 and 2015-16 seasons, through the lens of the NSAA Economic Analysis of United States Ski Areas. The annual…
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Making Snow Better
Technology advances in both air/water stick and fan guns help resorts maximize production in marginal conditions. The recipe for making snow is pretty simple,…
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Extend Your Brand
The best brand extensions can keep resorts on guests’ minds throughout the year. ometimes an amber pour of fresh maple syrup is a reminder…
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Killing It in Summer
Killington, site of SAM’s 2017 Summer Ops Camp this September, has developed a masterful plan for raising its summer revenues. A few years ago,…
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The Evolution of NPS in the Ski Industry
Resorts are finding new ways to use the Net Promoter System, applying it to employee relations and capital spending—not just guest loyalty. The number…
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New Products :: May 2017
Fun and practical innovations, from summer attractions to Stone Paper. We’ve rounded up a variety of new products that serve diverse functions for ski…
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Speak Out :: May 2017
Who Will Lead Tomorrow’s Industry? According to NSAA, more than 60 percent of the ski industry’s current leaders will be retiring in the next…
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Industry Reports :: May 2017
Aspen SkiCo/KSL Buying Binge, CNL Sale, Pass Programs and more. SKICO, KSL TO ACQUIRE INTRAWEST, MAMMOTH RESORTSIn a span of only three days, two…
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2016-17 Season: Thrill Ride
It was a roller-coaster year for resorts across the country—and ultimately fun for most. Despite some ups and downs in the Midwest, the ski…
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Learning From Experiments
The results from two new programs aimed at getting more newbies into snowsports have implications for resorts nationwide. It’s the fundamental question every resort…