SAM Coverage
Category: Uncategorized
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How to Sell Summer
Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them. In building summer…
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A Challenge to “The Jay Way”
A first-person account of the day the Securities and Exchange Commission seized Jay Peak, and of Jay’s eventual triumph over adversity. ENOUGH HAS BEEN…
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Making Skiing Fun Again
To build our sports, reframe skiing—and riding—as a mountain experience. Our sports’ beauty is what seduces guests into becoming skiers and riders. Last winter…
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The Power of Passion
Midwestern operators Chip Perfect and Dave Grenier talk candidly about the essential values shared by top leaders in the industry. It takes a special…
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Speak Out :: July 2017
Lift Mechanics: A Developing Dilemma As an industry, we have grown dramatically from our early days in the 1930s. Our uphill infrastructure has evolved…
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News & Views :: July 2017
Climate commitment, the coming eclipse, Sid’s swan song, people and suppliers news, and more. It´s Not Easy Being Green The ski industry’s effort to…
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Details Matter
Eight steps to protect your summer business. This article is reprinted from SAM’s sister publication, Adventure Park Insider, Winter 2017. See more at…
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Getting With The Program
All chairlift mechanics in Ontario must be certified through rigorous training and testing, and there are no exceptions. How’s that working out? In the…
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Mountain Spy :: July 2017
SAM goes undercover to ask, “Is there a family bathroom at the resort?” The Question: Is there a family bathroom at the resort? I’d…
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SAM’s Annual Best and Worst in Marketing 2016-2017
There’s a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers. GENERAL Best Ski Show StrategyBretton…