SAM Coverage
Uncategorized
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Classic Cushing
Squaw Valley has gone through several metamorphoses under Cushing’s command and one more is now underway. By John Fry.
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Brand Revisited
This time Milton brand interviewed skiers at ski areas, but again came up with startling feedback, says jim Spring.
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Snow Reporting Needs A New Look
New mediums and new messages are needed says phil Camp. Skiers want to know more than just snow conditions.
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Press Kits– Too Much, Too Many, Too Late
Mea culpa cries Abby Rand. Sometimes a stream of pertinent information is better than a flood of facts.
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Going Public Relations
PR agencies are not for every ski area, but when they work, they do well reveals Claire Walter.