SAM Coverage
Category: Uncategorized
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News and Views :: May 2022
Visitation guestimation, the voice of the guest, the premise and promise of Indy’s new XC pass, and more. VISITATION GUESTIMATION In March, SAM convened…
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Publisher’s Memo :: May 2022
Sixty years of SAM and NSAA Cheers! SAM isn’t the only industry institution celebrating its 60th anniversary this year. In 1962, the National Ski…
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By Popular Demand
Overcrowding is a problem for both operators and guests. The solution? Create resort-wide balance. Editors’ Note The strong demand that the industry is experiencing should be…
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2022 Groomer Report
Recent updates and improvements have made grooming machines more powerful and comfortable, and software tools continue to be refined for efficient operations. Not all…
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Lot to Cover
Why the insurance market is changing, how to navigate major property claims, and why the future is complicated for insurers and ski areas alike.…
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Positive Results in Challenging Times
An industry luminary shares useful highlights and astute observations from the 2020-21 NSAA Economic Analysis. An in-depth review of the “2020-21 NSAA Economic Analysis…
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Summer Ops in Hindsight
With more than a decade of summer operations under their belts, resort operators have learned what works and what doesn’t, and can see what’s…
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The Kids Are Alright
Applying winter strategies to bike park learning programs is a recipe for success. Bike business is booming as families continue to turn to outdoor…
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Luxury Gone Wild
The growth in popularity of glamping, a.k.a. glamorous camping, cannot be ignored. Learn from resorts that are making the most of the opportunity. Glamping,…
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International Workers to the Rescue
Staff members on J-1 or H-2B visas infill workforce gaps and bring skills and diversity to ski areas. When Gabriela Riquele isn’t busy working…