SAM Coverage
Category: Uncategorized
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Mountain Spy :: July 2022
THE QUESTION: “WILL MY 80-YEAR-OLD GRANDPARENTS BE ABLE TO DO YOUR SCENIC LIFT RIDE?” Summer draws an entirely different crowd to the mountains than winter. Summer…
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The Voice of Our Guests
A deeper dive into the guest experience feedback from winter 2021-22. In the May issue of SAM, Guest Research, Inc., previewed how ski area…
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On the Road :: July 2022
Images from a busy spring of in-person events. PNSAA Mountain Works Conference, Bend, Ore., April 26-28, 2022 At the new full-day Pacific Northwest Ski Areas…
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News and Views :: July 2022
Apres-SKI, waivers under attck, people news, awards, and more. APRÈS-SKI MAGAZINE SKI magazine has been a part of my passion—like most skiers—for as…
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SAM’s Annual Best and Worst in Marketing 2021-22
Panelists share hits and misses from a season where honesty and humor reigned. If 2020-21 was all about brands establishing trust with their guests,…
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Peer Reviews: 2021-22
Resort marketers highlight noteworthy efforts from their contemporaries. Marketers at resorts of all sizes work hard to capture and sell the unique essence…
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The Best-laid (Snowmaking) Plans
Your snowmaking strategy and master plan should drive the bottom line. Here’s how. I remember sliding down Cupp Run at Snowshoe Mountain, W.Va.—not on…
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Breaking Point
The voices calling for solutions to the mountain-town mental health crisis are growing louder, and it’s time for ski areas to join the chorus. …
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Why We Need Systemic Change to Solve the Climate Crisis
Stop falling for fossil fuel propoganda, and focus instead on systemic climate action. As a former climate advisor at the Obama White House and…
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It’s a Useful Life
Key considerations in deciding whether to repair, upgrade, or replace an aging lift. There are many factors to consider when deciding whether to repair…