The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

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  • E-Commerce Solutions: Still Waiting?

    E-Commerce Solutions: Still Waiting?

    About a year ago, mobile devices surpassed the desktop in Internet usage, which means more people are accessing information on the go and using…

  • SIA Snow Show: Editor’s Picks

    SIA Snow Show: Editor’s Picks

    The 2016 SIA Snow Show in Denver Jan. 28-31 showcased the usual overwhelming number of products and brands. SAM searched the show halls and…

  • To Build or Not to Build

    To Build or Not to Build

    With hundreds, if not thousands, of old lifts running across North America, many managers are asking themselves, “Should I repair or replace these older…

  • Publisher’s Memo – March 2016

    Publisher’s Memo – March 2016

    Cyber Hacking, Active Shooters, and Unions, Oh My! As one operator said at the recent NSAA winter shows, after attending sessions on unions, ADA…

  • On the Road – March 2016

    On the Road – March 2016

    Faces and Places…   NSAA WEST, SQUAW CREEK, CA, JANUARY 19-21   The NSAA western conference and trade show gathered a total of 660…

  • Industry Reports – March 2016

    Industry Reports – March 2016

    MT. ROSE FOR SALE In late January, after 45 years as majority owner, Fritz Buser, 95, put Mt. Rose Ski Tahoe up for sale.…

  • Trailblazer :: Claire Humber, Resort Planner

      Third in a series on individuals who have had a significant impact on developing the North American mountain resort industry. SAM: What was…

  • Time for a Guinness

    Time for a Guinness

    The Guinness Book of World Records is still evaluating the results of the World’s Largest Lesson (WLL), which drew about 6,000 first-time skiers and…

  • From Obsession to Progression

    From Obsession to Progression

    There is a preoccupation in the park world with continually pushing to reach the next level. This notion has endured from a time when…

  • Resort Rental Gear Remains Hot

    Resort Rental Gear Remains Hot

    Performance, demo, and backcountry rentals are helping to fuel growth in rental overall, according to a recent survey conducted by SAM Magazine and Snowsports…

  • Sliding on Air

    The urge to slide down slippery slopes seems to be primal, embedded in the human DNA. For centuries, people have been coming up with…

  • Idea Files – March 2016

    SCENIC CHAIR “We decided to start to run our Stevenson Express for scenic chairlift rides, but it only had a ramp for winter use.…

  • Blue Pages – March 2016

    Blue Pages – March 2016

    SUMMER BUSINESS: A SHARED EXPERIENCE The Assembly, conceived and run by Denver-based DestiMetrics, has quickly become a staple of the annual mountain tourism seminar…

  • Lifts 2015: Building on the Rise

    Lifts 2015: Building on the Rise

    Resorts have become increasingly discerning about their investments in lifts—which, along with snowmaking, comprise the essential elements of a ski and snowboard resort. So…

  • A True Adventure Center

    A True Adventure Center

    If you are going to start a major development project, it sure helps to have more than half of the build-out cost in your…

  • It’s All a Game

    It’s All a Game

    When your dad is a pro event racer and your mom is an event organizer, your birthday parties are bound to rock. Adventure Games…

  • Trust the Process

    Trust the Process

    After working together for 16 years, Greg Goddard and Claire Humber have forged a productive and fun working relationship. In 1999, Goddard, general manager…

  • Fun and Games at IAAPA

    Fun and Games at IAAPA

    The editors of SAM, along with a number of ski area operators, attended the International Association of Amusement Parks and Attractions (IAAPA) Expo in…