SAM Coverage
Category: Uncategorized
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Peer Reviews
Marketing leaders compliment other ski areas’ jobs-well-done. Each year in the May issue, we like to include some unexpected love from one resort…
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Learn to Ski, Learn to Ride
Post-LSSM, learn-to initiatives remain a key piece of the growth strategy for many ski areas—but there is still work to be done to attract…
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Is Lower Guest Satisfaction & Loyalty the New Normal?
An exploration of the recent sharp declines in national Net Promoter Scores. National Ski Areas Association (NSAA) data show that winter resort visitors have…
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The Question of Capacity
How the concept of comfortable carrying capacity can also help with community-wide planning as crowds grow. Mountain resort capacity has become a popular…
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Mountain Spy :: May 2024
Staffers struggle with an unusual question: “Can I grass ski at your resort this summer? I have my own equipment. There are some questions…
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Outlook on Resort Marketing Report
SAM and MMGY Origin partnered to produce a new survey and report aimed at providing resort marketers with annual benchmarks for their efforts. North American…
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Passes for Sale
An uneven season informed early 2024-25 pass sales strategies across North America. It’s no secret that the 2023-24 ski season was, to put it…
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News and Views :: May 2024
Guesstimates for ’23-’24 visits, the longest preseason ever, get to know North Carolina ski areas, calling B.S. on ticket sales, and more. DOWN IN…
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Idea Files :: May 2024
Clever solutons for on-hill signs, sanitary trash cabinet access, and lift chairlift carriers. SKI TRIPODS About 30 years ago, Holiday Valley, N.Y., was looking…
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Coasting Along
The mountain coaster market is expanding and new tech is improving safety and throughput. When Jiminy Peak, Mass, installed a Wiegand alpine coaster…