SAM Coverage
Category: Uncategorized
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Extras! Extras! Read All About ‘Em!
Dive into the creative (and sometimes challenging) world of ski area ancillary activities. When it comes to snow business, relying on just snow is…
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Heavy Lifting
Insights about operating lifts year-round. For many resorts, adding spring, summer, or fall operations means running lifts thousands of additional hours per year. A…
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Saving By Design
Smart project design can create serious short-term and long-term savings even as construction costs remain high. Since the arrival of the pandemic in 2020,…
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Staying Connected
As connectivity plays an increasingly important role in resort operations, here’s what to know about improving your communications infrastructure. At ski areas, cellular and…
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Summertime is not Slumbertime
Resorts look to weddings, mountain biking, and more to bolster summer operations, a small but growing piece of the revenue pie. In early June,…
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WHAT GUESTS WANT
Guest experience is the latest battleground for ski area market share. Here’s how to determine and measure what matters most to your guests. Most ski…
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Mountain Spy :: July 2024
The Spy asks resort chatbots, “Do you have ticks? How do I avoid them?” The chatbots struggle to respond. For this mission, the Spy…
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New Products :: July 2024
A host of new technology, equipment, and goods aimed at helping operators optimize business and operations. SKIDATA SMOVE SkiData’s sMove frictionless access-solution gate utilizes a…
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News And Views :: July 2024
An interview with new NSAA board chairman Chip Seamans; global perspectives from the Mountain Planet expo, and more. DAWN OF NEW LEADERSHIP FOR NSAA…
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Best and Worst in Marketing 2023-24
Fun and funny, low-key and serious, tone-deaf and forgettable, and everything in between, our panelists explain the various marketing efforts that stood out to…