SAM Coverage
Uncategorized
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A New Look At The “Ski Resort Of The Future”
30 years ago, Ski magazine ran an article forecasting a new era in skiing. SAM asked four prominent ski industry figures: John Fry, Sherry…
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Skiing’s Demographic Future
The massive baby boom generation set a growth pace that we won’t see for another dozen years. In the meantime, skiing has to look…
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What Do Mothers Want?
The decline in numbers of women skiers can be attributed to a variety of factors: “hassle factor,” poor promotion of benefits and services to…
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Hiking Centers For Profit
Killington and Merrell Footwear join forces in opening a fully equipped, for-profit hiking center with an educational outdoor program. Boot rental is available, and…
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Will Environmental Constraints Pass Into Oblivion?
Congress appears to be ready to deregulate everything, including many environmental policies that affect ski areas. This does not mean, however, that ski areas…
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Putting Spin On Environmental Good Deeds
Tips on how ski areas can get messages about environmental work to the public.
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Rain Forest Gondola
A stunning Poma gondola installation in an environmentally sensitive tropical location in Australia offers technological, environmental and marketing lessons.
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Jigback Tops Lone Peak
An amazing Doppelmayr tram reaches the summit at Big Sky, Mont., but not before a glacier under the bottom terminal was tamed.
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Lifts 1995
A summary of lift expansion in North America in 1995. Despite a lackluster season, VTFH grew in the East, but construction overall was less…
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Environment Is Topic At Industry Week
A review of issues and topics covered at Ski Industry Week at Beaver Creek, Colo.
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Aspen Airport Crashes
What started as a simple ballot question on expanding the runway at Aspen’s Sardy Field evolved into a referendum on growth that mobilized anti-tourism…
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Slicing And Dicing The Market
Market segmentation is all the rage as ski marketers search for ever more creative ways to get a piece of the pie.
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Year-Round Schools Promise January Crowds
An explanation of the movement for year-round schooling and the opportunities such a schedule could offer the ski industry.
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Salomon Binding Aims To Reduce Acl Injuries
Salomon’s new bindings are designed to prevent ACL injuries, but there is skepticism as to whether they are as effective as an educational ACL…
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Fun And Familiarization
How to strike a balance between offering local ski shop employees fun on your slopes and familiarizing them with your operation.
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Musings On The Future Of Skiing
The author contemplates the effect on the ski industry of societal shifts from realignment of wealth in the United States, and from attitudinal shifts…
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A Salary Survey Is Needed
A national industry salary survey would provide the information necessary to ensure that salaries you pay employees are comparable to those of your competitors.