The Voice of the Mountain Resort Industry  |  Est. 1962

Mountains Don't Move Themselves

SAM Coverage

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  • A Sidecountry State of Mind

    Getting off the beaten slope is all the rage at mountain resorts. But allowing guests to get back to nature has its risks. The…

  • New Products for Summer

    Check out some of the great new products for summer, as well as year-round, operations. SAM Magazine rounded up eight new products for summer…

  • 10 Under 30 :: 2012

    10 Under 30 :: 2012

    SAM takes its annual look at the new talent in our industry. This next generation of leaders is full of drive, enthusiasm and creativity.…

  • Best/Worst Marketing 2011-2012

    In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAM’s annual look at the best and the…

  • The Big Squeeze

    Part II of our series reporting on the latest in snowmaking technology. Ask anyone in the know what the biggest trend is these days…

  • Construction Site :: May 2012

    The last round of this past season’s construction before looking ahead. Customers had some great new upgrades this season, both on and off the hill.…

  • Speak Out :: How To Use Market Research

    A discussion on using market research. Market research is a powerful tool for understanding customers and making decisions. As “The Changing Face of Guest…

  • Industry Reports :: May 2012

    Vail Acquires Kirkwood… and other industry news. VAIL ACQUIRES KIRKWOOD Vail Resorts (VR) acquired Kirkwood Mountain Resort, making Kirkwood VR’s third property in the…

  • A Tough Sell

    As the 2011-12 season wound down in March, many areas had to figure out how to promote next season’s passes. Despite an historically warm…

  • An Attractive Solution

    Magnetic technology has the potential to give detachable lifts greater flexibility, easier maintenance, and longer life. The linear synchronous motor (LSM) could be the…