SAM Coverage
Category: Poll
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What do you think is the biggest problem facing the mountain resort industry?
* Bad Economy * Customers Aging Out * Lack of Conversion * Too Seasonal * Climate Change * No Problems Here
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The 2013 Holiday numbers
* Far exceeded 2012 * Were slightly above 2012 * Are about average * Fell from 2012 * The Mayans had it right ending…
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How are you upgrading your rental operations this season?
* Adding rocker skis/boards * We redesigned our rental space * We are installing new rental software * We’re doing more advanced rentals online…
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Now that summer is almost over, was your business
* Up over 30% * Up between 15-30% * Up under 15% * About the same * Business was down * I had a…
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What is your resort concentrating on most this summer?
* New lift(s) * New terrain * New snowmaking * New summer activities * New buildings * Drinking beer
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What form of digital media do you rely on most for information and communication on the job?
* Social media: Facebook/Twitter/Instagram, etc. * E-mail * Websites * Texting * None of the above, I actually talk to people
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What will be the most important factor for the growth of mountain resorts?
* Better conversion * Emerging markets * Youth and women’s programs * Summer opportunities * Economic recovery * Global cooling
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How has your 2012/13 season started?
* Gangbusters–records were broken! * It’s a decent start. * Well, it’s better than last year. * Below average. * I quit.
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What area of rentals do you see as the fastest growing?
* Kids’ Equipment * Women’s Equipment * Park-specific * Reverse Camber * Plain old skis still rule * Can’t keep enough snowboards in stock
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The stall in snowboarding’s growth means:
* It needs to become more female-friendly. * We need better teaching gear. * It’s lost its cool factor. * Nothing–it’s cyclical. * Our…