SAM Coverage
SAM Headline News
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Outsiders Network Aims to Diversify Outdoor Media, Marketing
SAM Magazine—Whistler, B.C., Jan. 20, 2022—Outsiders Network is a new online marketplace designed to connect brands with a diverse pool of outdoor talent and…
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Wild Mountain to Install 40-Kilowatt Solar Array
SAM Magazine—Taylors Falls, Minn., Jan. 20, 2022—Wild Mountain is installing a 40-kilowatt solar array this spring. In 2021, Wild Mountain became the first CarbonNeutral…
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Local Lodge Owners to Acquire White Pine Ski Resort
SAM Magazine—Pinedale, Wyo., January 19, 2022—The owners of Lakeside Lodge in Pinedale, Wyo., Audrey and Kyle Odermann, have entered into a contract to purchase…
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Happy Holidays for Western Destinations
SAM Magazine—Longmont, Colo., Jan. 18, 2022—December occupancy at Western destinations was up 11.7 percent compared to pre-pandemic 2019, and up 37 percent from December…
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Park City Patrol Union Votes Yes on New Contract
SAM Magazine—Park City, Utah, Jan. 17, 2021—The Park City Professional Ski Patrol Association (PCPSPA) voted to approve a new contract with Vail Resorts (VR)…
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Jim Vick Promoted to GM of Lutsen Mountains
SAM Magazine—Lutsen, Minn., Jan. 17, 2022—Lutsen Mountains has promoted director of operations and marketing Jim Vick to serve as the resort’s new general manager. Assistant director…
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Supreme Court Stays OSHA Vax Mandate
SAM Magazine—Washington, D.C., Jan. 14, 2022—The Supreme Court issued a decision staying the Occupational Safety and Health Administration’s (OSHA) mandate that employers with 100 or more…
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Park City Patrollers Union to Vote on Vail Offer
SAM Magazine—Park City, Utah, Jan. 14, 2022— The Park City Professional Ski Patrol Association (PCPSPA) and Vail Resorts (VR) reached a tentative agreement Wednesday night…
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Vail Resorts Visitation Down for Start of Season
SAM Magazine—Broomfield, Colo., Jan. 14, 2022—Vail Resorts reported a drop in visitation and an uptick in revenue for the season-to-date period ended Jan. 2,…
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Covid Impacts Quantified in Quebec Ski Areas Study, Visits Up
SAM Magazine—Terrebonne, Quebec, Jan. 13, 2022—While Quebec ski areas were able to open and stay open for the 2020-21 winter season, financial results unveiled…