SAM Coverage
SAM Headline News
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Quebec Skier Visits Up 3 Percent for Second Busiest Season of Last 10 Years
SAM Magazine—Beaupré, Quebec, June 3, 2022—The preliminary results of the 34th Economic and Financial Study of Ski Areas show 6.3 million visits were recorded…
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Ski Areas Slide Into June
SAM Magazine—Cambridge, Vt., June 2, 2022—Many of North America’s resorts opened later than they would have liked this winter, but a few standout areas…
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Six Resorts Chosen for the 2022 Rise Up Challenge
SAM Magazine—Natick, Mass., May 31, 2022—Six lift maintenance teams have been chosen to participate in the second annual Rise Up Challenge, supported by Leitner-Poma…
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New Snowbird Tram Cabin Damaged During Installation
SAM Magazine—Little Cottonwood Canyon, Utah, May 31, 2022—One of the two new tram cabins being installed at Snowbird, Utah, fell to ground on Saturday,…
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Owner of Lutsen Mountains and Granite Peak to Purchase Michigan’s Big Snow Resort
SAM Magazine—Lutsen, Minn., and Wausau, Wis., May 25, 2022—Charles Skinner, the owner of Minnesota’s Lutsen Mountains Ski Area and Wisconsin’s Granite Peak Ski Area,…
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Smith to Succeed Gregory as Alterra CEO
SAM Magazine—Denver, May 25, 2022—Alterra Mountain Company president Jared Smith will be promoted to chief executive officer, effective Aug. 1, 2022. Current CEO Rusty…
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SKI Reduced to One Print Issue a Year
SAM Magazine—Boulder, Colo., May 24, 2022—Outside Inc., owner of several active outdoor media brands and related publications, including SKI magazine, will reduce print production…
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NSAA National Convention and Trade Show Covered a Lot of Bases
SAM Magazine—Nashville, Tenn., May 24, 2022—The National Ski Areas Association (NSAA) held its annual national convention in person for the first time since 2019,…
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Sipapu Evacuated as Largest Wildfire in N.M. History Threatens Ski Areas
SAM Magazine—Vadito, N.M., May 18, 2022—The largest recorded fire in New Mexico history is threatening two prominent ski resorts and potentially a third. Sipapu…
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Bolton Valley Names Nathaniel Mathes as New Vice President and COO
SAM Magazine—Bolton, Vt., May 18, 2022—Bolton Valley, Vt., chief financial officer and finance director Nathaniel Mathes will assume the role of vice president and…