SAM Coverage
Author: Sarah Wojcik
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Brandon Swartz Named as Attitash GM
SAM Magazine—Bartlett, N.H., Feb. 3, 2022—Brandon Swartz is moving back east to become the new general manager at Vail Resorts-owned Attitash, N.H., starting Feb.…
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I AM a Snowmaker 2022: And the Winner is…
SAM Magazine—Natick, Mass., Jan. 28, 2022—A record 16,000 votes were cast during the 11-day voting period in the 2022 HKD I AM a Snowmaker…
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Share Winter and Motel 6 Partner on Snowsports Accessibility Initiative
SAM Magazine—Providence, R.I., Jan. 28, 2022—In an effort to improve snowsports accessibility, Share Winter Foundation has partnered with Motel 6 to provide mountain access…
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Cross Country Ski Areas Off to a Good Start
SAM Magazine—Woodstock, Vt., Jan. 27, 2022—Season pass sales, demand for rental equipment, and lesson sales are all up at a majority of North American…
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Major Improvements Planned for Gore Mountain’s North Creek Ski Bowl
SAM Magazine—North Creek, N.Y., Jan. 27, 2022—Plans were unveiled this week for a new base lodge, a unique aerial attraction, a new chairlift, and…
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Six Tips for Ski Area E-Commerce Success
accesso sponsored content How to improve guest experiences, increase revenue, and stress less in 2022 By Phil Schwartz As ski areas grapple with…
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Camelback Resort to Provide Season Passes for Winter4Kids Participants
SAM Magazine—Tannersville, Pa., Jan. 25, 2022—Camelback Resort and Winter4Kids have partnered on a new initiative to support skiers and snowboarders from diverse economic, racial,…
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Snow People — Winter 2022
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier…
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Club Med is Shaking Up the North American Ski Resort Experience
SAM Magazine—Petite-Rivière-Saint-François, Quebec, Jan. 21, 2022—Club Med’s first North American property at a mountain resort since the early 2000s is up and running slopeside…
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Outsiders Network Aims to Diversify Outdoor Media, Marketing
SAM Magazine—Whistler, B.C., Jan. 20, 2022—Outsiders Network is a new online marketplace designed to connect brands with a diverse pool of outdoor talent and…