SAM Coverage
Author: Sarah Wojcik
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What Do Disney, Marriott Hotels, Sundance Resort, and The Met Do That Makes Them So Successful?
A deep dive into big tourism’s marketing and sales strategies and how to apply them to the ski industry. By Casey Parliament, Intouch It’s…
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Omicron Surge Dampened Destination Visits in January
SAM Magazine—Winter Park, Colo., Feb. 16, 2022—Momentum from the red-hot holiday season turned cool in early January as a surge in new cases of…
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Big Plans for Big Sky, New Tram and Two-Stage Gondola in Works
SAM Magazine—Big Sky, Mont., Feb. 15, 2022—Boyne Resorts is looking to transform access to Big Sky’s Lone Peak with a new base-to-summit lift network…
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Sunlight Is First Colorado Resort to Join Indy Pass
SAM Magazine—Portland, Ore., Feb. 15, 2022—Sunlight Mountain has become the first Colorado ski area to join the Indy Pass. For the remainder of winter…
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Aspen Skiing Co. Gives Company-Wide $3/Hr Raise
SAM Magazine—Aspen, Colo., February 11, 2022—Aspen Skiing Company (Ski Co.) said Thursday it will give all salaried and hourly employees a $3/hr raise, effective…
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Maine Ski Area’s $113 Million Redevelopment Plan to Face Public Hearing
SAM Magazine—Greenville, Maine, Feb. 10, 2022—The Maine Land Use Planning Commission voted unanimously on Wednesday to hold a public hearing on the proposed $113.5 million…
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SAM Gives Back
SAM Magazine—Natick, Mass., Feb. 10, 2022— SAM Magazine has raised over $2,500 for non-profit causes since November 2021. Those proceeds, a percentage of SAM Magazine subscriptions and Summit…
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Will the Spirit and Frontier Airline Merger Drive Skier Visits?
SAM Magazine—Denver, Colo., Feb. 10, 2022—In a $6.6 billion deal expected to close in the second half of 2022, Spirit Airlines will merge with…
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Cutter’s Camp is Back In-Person, Registration Now Open
SAM Magazine—Natick, Mass., Feb. 3, 2022—Registration is open for the 18th spring session of Cutter’s Camp, May 16-20, 2022, at Timberline, Mt. Hood, Ore. The five-day program for…
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SAM Terrain Park Contest Winners
SAM Magazine—Natick, Mass., Feb. 4, 2022—Nearly 2,500 votes were cast in the 15th annual SAM Terrain Park Contest, in which a total of 40 entries from ski…