SAM Coverage
Author: Sarah Wojcik
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Former Ski Area in South Dakota Up for Sale
SAM Magazine—Lead, S.D., March 19, 2019—A ski resort in the Black Hills of western South Dakota is up for sale. The former Deer Mountain…
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Vail Resorts Resets the Pricing Model
by Evan Reece With a bold announcement last week, Vail gifted the ski industry an opportunity to broadly correct lift ticket pricing problems that…
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Learn to Ski and Snowboard Month Surpasses One Million Lessons
SAM Magazine—Salt Lake City, Utah, March 14, 2019—Learn to Ski and Snowboard Month (LSSM) resort partners provided more than 150,000 beginner lessons in January,…
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SAMMY Award Nomination Deadline is Tomorrow, March 13
SAM Magazine—Natick, Mass., March 12, 2019—The nomination period for the 2019 SAMMY Leadership Awards closes tomorrow, March 13, 2019. SAM encourages members of the winter sports…
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Indy Pass Targets Independent Areas, Casual Skiers
SAM Magazine—Portland, Ore., March 8, 2019—A planned season pass product called the Indy Pass is partnering with a growing roster of small-to-medium sized independent…
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The Angles and Potential Behind Vail’s Epic for Everyone Pivot
Am I safe to call this a pivot? I think so. For the last decade Vail has pushing a simple, rinse-and-repeat marketing concept with…
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Peak, Boyne Resorts Roll Out Multi Area Pass Options
SAM Magazine—West Dover, Vt., March 7, 2019—’Tis the season for season pass sales for 2019-20, and the offers and deals are piling up. Among…
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Epic and Ikon Unveil 2019-20 Pricing, New Products and Benefits
SAM Magazine—Denver, March 5, 2019—Alterra Mountain Company’s Ikon Pass and Vail Resorts’ Epic Pass are both offering new products, payment plans, and benefits for…
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Copper Mountain to Add New Lift, Mid-Mountain Lodge
SAM Magazine—Copper Mountain, Colo., March 5, 2019—Copper Mountain is planning more big capital improvements ahead of the 2019-20 and 2020-21 winter seasons as part…
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Alterra Details $181 Million in Upgrades
SAM Magazine—Denver, March 5, 2019—Alterra Mountain Company will invest $181 million in capital across its 14 North American resorts ahead of the 2019-20 season.…