SAM Coverage
Author: Sarah Wojcik
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Complicated Situation in Europe Continues
SAM Magazine—Paris, France, Dec. 2, 2020—The debate about restrictions on opening ski resorts, especially for the holidays, in European nations is evolving as government…
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Holiday Openings Shift Under New COVID Measures
SAM Magazine—Ludlow, Vt., Dec. 2, 2020—While holiday openings were still plentiful this Thanksgiving, the model for opening seems to have shifted in parts of…
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Snow People – December 2020
RESORTS Sarah Sherman, Snowbird Sarah Sherman has been appointed communications manager at Snowbird, working within the marketing team to oversee the resort’s public and…
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To Open Resorts, or Not: Europe in Turmoil
SAM Magazine—Paris, France, Nov. 30, 2020—With the pandemic spiking across many regions in the European Union, France has declared that ski lifts won’t run…
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COVID Insights: Staying Open Through the Pandemic
The latest news and observations from the Insights Collective regarding how Congress, states, and municipalities are trying to aid business even as they try…
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COVID Insights: The Value of Vaccines, Outdoor Dining, Masks, Apps, and more
It will be several months before vaccination levels dent the spread of the pandemic. That should make us thankful for the financial benefits of…
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Drive-in Staff Orientation at Sunday River
SAM Magazine—Newry, Maine, Nov. 20, 2020—Resorts have had to get creative with their formerly indoor, packed-room staff orientations. Sunday River, Maine, has gone the…
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COVID Tracking: Could Latest Spike Peak Before Thanksgiving?
While COVID-19 infection levels remain high—and climbing, in many locations—this week’s Virus Tracker from the Insights Collective shows a bending of the curve. If…
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Summer Ended on Positive Note for Western Destinations
SAM Magazine—Bradenton, Fla., Nov. 18, 2020—Western mountain resorts enjoyed a slight 1.3 percent bump up in year-over-year occupancy in October compared to October 2019,…
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Indy Pass Adds Snow Ridge and Antelope Butte
SAM Magazine—Portland, Ore., Nov. 17, 2020—The Indy Pass now includes access to Snow Ridge Ski Resort in upstate New York and Antelope Butte in…