SAM Coverage
Author: Sarah Wojcik
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CCSAA Consumer and Retailer Survey Results
SAM Magazine—Woodstock, Vt., Jan. 13, 2021—As part of a research initiative and in partnership with Snow Sports Insights, the Cross Country Ski Areas Association (CCSAA)…
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2021 “I AM a Snowmaker” Voting is Now Open
SAM Magazine—Natick, Mass., Jan. 11, 2021—Online voting for the 2021 HKD and SAM “I AM a Snowmaker” contest is now open, and continues through midnight (EST)…
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Cal Conniff, former NSAA Head, Dies
SAM Magazine—Kennebunk, Maine, Jan. 11, 2021—Cal Conniff, president/executive director of the National Ski Areas Association (NSAA) from 1973 to 1990 and a 1990 U.S.…
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Special Report: Cross-Country Skiing is Booming
by Roger Lohr The Cross Country Ski Areas Association (CCSAA) has been conducting online sessions with members since last spring, focused on sharing information…
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Challenging Christmas Provides Litmus Test for Season
SAM Magazine—Jan. 7, 2021, Ludlow, Vt.—This holiday period didn’t break any visitation records, but demand across the country was solid, even as conditions varied…
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Patrol Covid Outbreak Temporarily Shutters Hunter Mountain
SAM Magazine—Hunter, N.Y., Jan. 6, 2021—Hunter Mountain was compelled to close Tuesday, Jan. 5, after “a number of ski patrollers excluded out of work…
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Covid Case Trends Turned More Favorable in December
Coronavirus cases were flat or down in 46 states and Washington, D.C., as the Christmas holiday week began, according to the latest tracking report…
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Ontario Puts Ski Season on Hold
SAM Magazine—Collingwood, Ont., Dec. 23, 2020—The province of Ontario has imposed a 28-day shutdown of much of the province beginning Dec. 26 to curtail…
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Big White Responds Quickly to Covid-19 Outbreak
SAM Magazine—Kelowna, B.C., Dec. 18, 2020–A cluster outbreak of 76 positive Covid-19 cases at Big White Resort has spurred action from the resort and…
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European Ski Industry Struggles with Covid
SAM Magazine—United Kingdom, Dec. 18, 2020—Here we present a roundup of ski industry news from across the pond, based on Patrick Thorne’s “Snow Hunter’s…