SAM Coverage
Author: Olivia
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New Life for Old Lifts
This piece describes how a new AC variable-frequency drive can result in smoother operation, less maintenance and a savings when installed on some old…
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Doing the Right Thing Pays Off
An oil spill at Bogus Basin, Idaho, spuured the management team into action, taking direct steps, notifying the authorities and working with experts to…
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Idea Files
Hand dryers in the hallway of the lodge at Brighton, Utah; Measuring Chair swing with a home made device by Ross Stevens of Stevens…
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Blue Pages
It’s a Mad, Mad, Mad, Mad Olympic World (a roundup of bits surrounding the upcoming Games); The Boston Red Sox Connection (Les Otten and…
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The End Page
The How-Hip Quiz continued from the front cover so ski area managers and others can measure their hip quotient, if they dare.
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2001 Metro Newspaper Directory
This is a roundup of special ski and snowboard sections and winter travel promotions in the major markets in North America.
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Marketing to the Melting Pot
Census figures point to a growth in minority segments and the article explores the pros and cons of reaching out specifically to certain minority…
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A Modest Proposal for Our Statistical Disarray
A commentary on how our industry has failed to develop useable numbers for snowboarders, skiers and cross-country skiers. More precise numbers are needed, derived…
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Diversity and Promise on the Tubing Hill
Roger argues that some smart marketing should be aimed at the variety of people who come to resorts to tube, to show them skiing…
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Time for Common Cause with X-C?
This editorial suggests the NSAA and CCSAA join forces to explore common bonds, promotions, packages to cross over and try the other sport, look…