The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

Author: Katie Brinton

  • The Changing Face of Customer Feedback

    In-house surveys, digital or otherwise, are the tip of the iceberg. Up next: simplified tracking of social media commentary on your resort. Ipads aren’t…

  • Speak Out :: Bullying Our Lunch Money

    Times are tough, but let’s not take it out on our clients. There is no denying, it’s been a tough season for most of…

  • Letters To The Editor :: March 2012

    Wanted: Help for the ASTM Terrain Park Jumping Task Force-Jasper Shealy… What is Green? -Tom Kendrick. Wanted: Help for the ASTM Terrain Park Jumping…

  • Industry Reports :: March 2012

    MOONLIGHT GETS NEW OWNNERS… SEVERAL SKI AREA SALES COMPLETED… ARIZONA SNOWBOWL PREVAILS…AGAIN… MAGIC MOUNTAIN NOW SKIER OWNED… PA. SKI AREA LODGE DESTROYED BY FIRE……

  • Blue Pages :: March 2012

    NSAA SUES FOREST SERVICE OVER WATER RULE… SKIING AND DRINKING IN ASPEN… WILL THE HAYSTACK CLUB COME TO PASS?… GOGGLES: THE LATEST PERSONAL VIEW…

  • The Wake-Up Call

    The 2011/12 season may go down in history as one of the worst for ski resorts. But there were some lessons to be learned…

  • Protection for All Seasons

    Summer ops can add to your revenue stream, but they are not care-free. Summer activities were a hot subject even before this past winter…

  • Dog Days Aren’t Over

    Toting your dog everywhere is no longer just a celebrity thing. More guests are asking for, and getting, some canine consideration on their ski…

  • Scary Good Prospects

    Many ski areas are finding that October can be a profitable month thanks to elaborate and frightening haunt attractions for the Halloween season. It…

  • Night Moves

    When the sun goes down, turn those lights on to entertain guests. Winning a dedicated and willing night crowd is no easy feat for…