The Voice of the Mountain Resort Industry  |  Est. 1964

SAM Coverage

Author: Katie Brinton

  • Dealing With Adversity

    Wild swings in the weather challenged resorts across the country. Even in an industry used to weather extremes, the first half of the 2013-14…

  • Mountain Spy :: March 2014

    In this month’s Mountain Spy, we tackled straightforward customer service. When a mother is bringing her brood up to your hill, how easy are…

  • Blue Pages :: March 2014

    MOUNT SNOW USE OF EB-5 VISA NO SNOW JOB… OKEMO REAPS REWARDS OF EFFICIENCY… SNOWBOARDERS V. ALTA: FIGHTING WORDS… COMMUNITY HILLS GET THE LOVE……

  • Economic Analysis 12-13

    SAM’s annual look at NSAA’s Economic Analysis of U.S. Ski Areas reveals some surprising truths. Thanks to a longer season and more visits, the…

  • Best/Worst Marketing 2013-14

    With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.…

  • Does Dirt Work Work?

    Faced with hosting major events during the 2015 Canada Winter Games, with no snowmaking, this area turned to dirt. The 2015 Canada Winter Games…

  • Snowmaking 2014

    A roundup of the latest trends and innovations in snowmaking equipment. It’s a simple proposition. Snowmaking is the key to making the early season—and…

  • Conversion Challenge

    See how two areas on either coast successfully brought never-evers back. For the past 10 years, the mountain resort industry has circled around the…

  • Concept Kiosk

    Resorts are finding that specialized food kiosks are a creative way to keep food offerings innovative, fast and cheap. Grab and go. The term…

  • Speak Out :: I Made Moguls Disappear

    A response to Patrick Torsell’s speakout in the SAM January 2014 issue, titled “Where Are All the Moguls?” I MADE MOGULS DISAPPEAR I’m writing…