SAM Coverage
Author: Jordyn Bremmer
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SKI Reduced to One Print Issue a Year
SAM Magazine—Boulder, Colo., May 24, 2022—Outside Inc., owner of several active outdoor media brands and related publications, including SKI magazine, will reduce print production…
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Sipapu Evacuated as Largest Wildfire in N.M. History Threatens Ski Areas
SAM Magazine—Vadito, N.M., May 18, 2022—The largest recorded fire in New Mexico history is threatening two prominent ski resorts and potentially a third. Sipapu…
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Bolton Valley Names Nathaniel Mathes as New Vice President and COO
SAM Magazine—Bolton, Vt., May 18, 2022—Bolton Valley, Vt., chief financial officer and finance director Nathaniel Mathes will assume the role of vice president and…
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U.S. Ski Areas Report Record Visitation
SAM Magazine—Lakewood, Colo., May 13, 2022—U.S. ski areas saw a record 61 million skier visits for the 2021-22 season, an increase of 3.5 percent…
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Western Lodging Properties Set Winter Records, Rising Rates Slow
SAM Magazine—Winter Park, Colo., May 12, 2022—Western mountain destination lodging properties posted several new all-time records for winter season occupancy, daily rates, and revenue,…
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Aspen Ski Co. and Alterra Acquire Aspenware
SAM Magazine—Denver, Colo., May 12, 2022—Aspen Skiing Company (Ski Co.) and Alterra Mountain Company have acquired e-commerce provider Aspenware through a joint venture. Aspenware…
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Mt. Hood Skibowl Suspends Mountain Biking After Lost Lawsuit
SAM Magazine—Government Camp, Ore., May 10, 2022—Mt. Hood Skibowl has suspended its summer bike operations after losing a lawsuit from a man who said…
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Indy Adds Allied Resorts Tier
SAM Magazine—Portland, Ore., May 10, 2022—The Indy Pass has introduced a new category of resort partners: Allied Resorts. Allied resorts will offer discounted lift…
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Mike Goar to Lead Andermatt-Sedrun, and Other Vail Resorts Moves
SAM Magazine—Broomfield, Colo., May 10, 2022— Mike Goar, currently vice president and chief operating officer of Park City Mountain Resort, Utah, will lead Andermatt-Sedrun,…
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Smugglers’ Notch Resort to Offer Employees Free Childcare
SAM Magazine—Jeffersonville, Vt., May 9, 2022—Smugglers’ Notch, Vt. will offer free, full-time childcare for all employees. The benefit will be rolled out in phases…